APPLE: the original logos

In December 1967 the following black and white credit appeared on the inside back cover of the Magical Mystery Tour EP set:


This seems to be the first-ever stab at an Apple logo, and Marijke from the Fool has confirmed that it was not designed by them. Perhaps worried that it looked more like a greengage, the Beatles (or, most likely, Paul) soon decided to scrap it.

The ad below appeared in International Times of January 5th-19th 1968, and shows a new design, which was designed by the Fool:


On March 23rd Disc & Music Echo announced that the image was 'the symbol of Apple, the firm run by the Beatles':


It was also used for the cloth patches sewn into many of the swingin' clothes flogged / shoplifted from / given away in in the Apple Shop (which was open for six months from December 1967). Andrew Sandoval kindly supplied this example from his collection:


However - perhaps because the Fool's effort didn't look much like an apple either - by the time the company was publicly launched in May, a more sophisticated and enduring logo had been devised by John Kosh (under close supervision from Paul, of course).