Remember in Week One, when all the talk was about Oklahoma's excellent defensive effort against Georgia that had tongues wagging and talking about something other than Zac Robinson and Dez Bryant?
Well, not anymore.
The Cowboys, who'd either been drinking on Friday night at Stillwater or had they been drinking own water - or Kool Aid, perhaps?
Well, the Houston Cougars - who last had football fame when their mascot, the Houston Cougar, had the crap kicked out of it by the Oregon Duck a few seasons ago - had other ideas.
By half-time, it was 24-7 Cougars and the natives were restless. T. Boone Pickens must have wondered what on earth he was spending his money on.
Oklahoma State roared back, taking a 28-24 lead going into the third. Fans around college football - including certain blog writers who'd put them high on their ESPN College Pick 'Em list to beat Houston - suddenly had a hope.
But Oklahoma State blew it, as the Cougars racked up 21 points in the second half to win 45-35.
I wonder whether we've heard THAT scoreline before? But on this evidence, we won't have the same outcome. Sorry, 'Boone!